License Agreement

Our Cinemagraphs are created from CC0 – Creative Commons video. This license allows anyone to use the work in any way and for any purpose, including commercial purposes without attribution. We have created Cinemagraphs from these videos as derivative works and applied our own licensing as follows.

Standard License

When you download a free or purchased Cinemagraph from Clipstill you automatically receive our Standard License which allows you to use the Cinemagraph for almost any business, personal, educational or charitable purpose. The Cinemagraph is yours to use anywhere in the world as many times as you need and for as long as you want.

If you choose to download an Cinemagraph free of charge please provide attribution to Clipstill wherever it’s used: Please provide a note and link, such as “Cinemagraph by Clipstill” or similar, plus a link back to

Extended License

If you wish to distribute products bearing one of our Cinemagraphs, where your customers are likely to choose the product solely or mainly BECAUSE it displays that Cinemagraph, you will need to purchase an Extended License.  If you would like further information please contact us.

How you can use our Cinemagraphs

Below we have summarised the types of use which are permitted with each License. If you would like further information please contact us for advice.

This table shows a range of uses for our Cinemagraphs and which License is needed for each. Our Cinemagraphs can be manipulated, edited, have text overlaid or be combined; the same licensing terms still apply.

How you intend to use the CinemagraphType of License you need
Websites (unless it is a template for mass distribution). E.g. websites for business (for yourself or a client), personal, educational or charitable use, plus blogs, forums and Facebook/Twitter/Google+ pages.Standard License
(free* or purchased Cinemagraphs)
Online Advertising.Standard License
(free* or purchased Cinemagraphs)
Television broadcasts.Standard License
(free* or purchased Cinemagraphs)
Video & Films (e.g. video productions and YouTube or Vimeo videos).Standard License
(free* or purchased Cinemagraphs)
Facebook profile or cover pictures (unless it is a template for mass distribution).Standard License
(free* or purchased Cinemagraphs)
Social media avatars or backgrounds (unless it is a template for mass distribution).Standard License
(free* or purchased Cinemagraphs)
Software, apps and video games – incidental use where the Cinemagraph is not important to the functioning of the software.Standard License
(free* or purchased Cinemagraphs)
Emails (e.g. business, marketing and personal emails).Standard License
(free* or purchased Cinemagraphs)
School or college projects.Standard License
(free* or purchased Cinemagraphs)
PowerPoint presentations, Word documents and other end-user applications (unless it is for mass distribution).Standard License
(free* or purchased Cinemagraphs)
Desktop wallpaper (unless it is for mass distribution)Standard License
(free* or purchased Cinemagraphs)
Personal use.Standard License
(free* or purchased Cinemagraphs)
Flash cards, language courses and online learning systems etc – where the Cinemagraphs are integral to the functioning of the system, e.g. a picture is shown and has to be identified.Extended License
Products for mass distribution where the Cinemagraph is the sole, or a main, reason the product would be chosen; whether the item is distributed free of charge or sold. This includes, but isn’t limited to:   End user application templates, e.g. PowerPoint presentation or Word document templates. Desktop wallpaper. Facebook profile or cover pictures. Social media avatar or backgrounds. Web templates, e.g. templates distributed via Theme Forest or Template Monster. This excludes distribution on merchandise sites, see below.Extended License
Corporate identity devices which may acquire trademark or copyright protection.Prohibited – no License available
Pornographic, unlawful or defamatory uses.Prohibited – no License available
Infringement of copyright, trade name, trademark or service mark.Prohibited – no License available
Redistribution or resale as a Cinemagraph.Prohibited – no License available

* Cinemagraphs which are downloaded free of charge are all provided under the Standard License. Please publish an attribution wherever the Cinemagraph is used to acknowledge Clipstill.


We understand that the various licensing options for stock Cinemagraphs can be confusing, so please don’t hesitate to contact us if you would like clarification on any of the above information.