Imagine this: your car tire is flat, and you’re stranded. Frustrating, right? A video by Airmoto, racking up thousands of views, cleverly uses this relatable scenario to sell their smart air pump. It’s a prime example of how a simple, well-executed video can translate into real results. This video primarily follows the Problem/Solution (PAS) framework.
OBJECTIVES
- Increase brand awareness: Introduce Airmoto and its product to a wider audience.
- Drive product sales: Persuade viewers to purchase the Airmoto Smart Air Pump.
- Position Airmoto as a solution provider: Establish the brand as a reliable source for solving everyday car problems.
THE HOOK
- Visual: The video immediately captures attention with a close-up shot of a visibly flat tire. This instantly resonates with anyone who has experienced this stressful situation.
- Text Overlay: The words “LOW” and “TIRE” flash across the screen, further emphasizing the problem and adding a sense of urgency.
- Relatability: This hook taps into a common pain point for car owners, instantly making the video relevant to a large audience. It evokes a feeling of “I’ve been there” and immediately grabs the viewer’s attention.
WHY IT WORKS
- Clear Problem/Solution: The video efficiently establishes the problem (flat tire) and presents the Airmoto pump as the easy, portable solution.
- Fast-Paced Editing: The quick cuts, dynamic transitions, and upbeat music maintain viewer engagement and prevent the video from becoming dull.
- Social Proof: Testimonials from satisfied customers sprinkled throughout build credibility and trust in the product.
- Strong Call to Action: The video concludes with a clear CTA, encouraging viewers to visit the Airmoto website for a discount and free shipping.
TAKEAWAYS
- Keep it relatable: Start with a problem your target audience understands and cares about.
- Don’t underestimate visuals: Use high-quality visuals and graphics to convey your message effectively.
- Social proof is powerful: Testimonials and reviews can significantly boost your credibility.
- End with a clear CTA: Tell viewers exactly what you want them to do next.
KEY ELEMENTS
- Introduction (hook): Visual of a flat tire with the words “LOW TIRE.”
- Problem Statement: Implied through visuals and the initial “LOW TIRE” message; reinforces the universal problem of flat tires.
- Solution (product/service): Introduction of the Airmoto Smart Air Pump as a compact, easy-to-use solution.
- Benefits and features: Highlights include portability, digital display, ease of use, speed, long battery life, versatility (for cars, bikes, etc.), and positive customer testimonials.
- Call to action (CTA): “Get yours today, 40% off & free shipping” appears on-screen with the website address.
MAKE IT YOURS
- Identify your target audience’s pain point. What problem are they facing that your product or service can solve?
- Start your video with a strong visual hook that immediately captures attention and relates to the problem.
- Clearly present your product or service as the solution. Use visuals, demonstrations, and explanations to show how it works.
- Highlight the benefits and features that matter most to your target audience.
- Incorporate customer testimonials or reviews to build trust and credibility.
- End with a strong call to action. Tell viewers what you want them to do next (visit your website, make a purchase, etc.).
MAKE A VIDEO!
Looking to create a video like this one, but tailored specifically for your product? You can easily adapt this successful marketing video format to work for your product using our custom AI prompt.
Simply copy and paste the prompt below into your favourite AI assistant like ChatGPT or Claude to generate an original script based on this video. Don’t forget to add your product details to the “Key Information” section at the top before you run it.
Key Information
- Product Name: [PRODUCT NAME]
- Product Description: [SHORT DESCRIPTION OF YOUR PRODUCT]
- Key Features: [DESCRIBE 3-5 KEY FEATURES OF YOUR PRODUCT YOU WANT TO EMPHASIZE]
- Target Audience(s): [AUDIENCE(S) E.G. TECH SAVVY MEN AGED 18-45, EVERYONE]
Instructions:
You are an expert video marketer and scriptwriter. Adapt the Reference Script provided below to produce an engaging video script for my product. Use the “Key Information” above and ensure you include ALL of the key features.
Production Notes:
- Identify and adhere to which script framework the reference script uses (E.g. E.g. Problem-Agitate-Solution (PAS), Before, After, Bridge (BAB), The Promise, Picture, Proof, Push (PPPP), AIDA (Attention, Interest, Desire, Action), Hero’s Journey, Explainer Video Script, The Storytelling Approach, Testimonial Video Script, FAQ Video Script, Direct Response Video Script).
- Do not copy the scenarios from the reference script. Invent your own scenarios that will work with the product.
- Use the same tone and style as the reference video script (e.g. Formal, Informal, Humorous, Serious, Narrative, Persuasive, Educational, Empathetic, Authoritative, Inspiring), e.g. if the tone is humorous use a similar style of humour, but create original dialogue and avoid copying any catchphrases.
- Focus on clear visuals and dialogue that are easy to film and edit.
- Include on-screen text to emphasize key points.
- The video should be achievable with basic equipment (smartphone or basic camera) and simple editing software.
Here’s a reference script for the Solo Stove Bonfire video:
Here’s the reference script, capturing the essence of the original video:
Here’s a reference script inspired by the Udemy video, aiming to capture its essence and structure:
Reference Script:
Title Card: (0.5 seconds)
- Visual: Text on a plain background: “Need a Dopamine Detox?”
- Audio: Upbeat, attention-grabbing music starts
Scene 1: (2 seconds)
- Visual: A man in his 30s walks down a sunny street, looking bored.
- Audio: Same upbeat music. Text overlay: “I thought I didn’t…”
Scene 2: (2 seconds)
- Visual: The same man mindlessly grabs snacks from the pantry.
- Audio: Music continues. Text overlay: “…But I was eating even when not hungry”
Scene 3: (2 seconds)
- Visual: The man is hunched over a laptop at a table, looking stressed.
- Audio: Music becomes slightly more frantic. Text overlay: “Spending too much on unnecessary things…”
Scene 4: (2 seconds)
- Visual: The man lies on the sofa, endlessly scrolling through his phone.
- Audio: Upbeat music fades slightly, becoming more melancholic. Text overlay: “…Always glued to my phone, scrolling endlessly…”
Scene 5: (2 seconds)
- Visual: The man sits on the sofa with a gaming controller, looking engrossed but a bit empty.
- Audio: Melancholic music continues. Text overlay: “…Putting off important tasks for fun stuff…”
Scene 6: (2 seconds)
- Visual: The man is sprawled on the sofa again, watching TV late at night.
- Audio: Slow, somewhat sad music plays. Text overlay: “…Binge-watching shows late into the night…”
Scene 7: (2 seconds)
- Visual: Fast cuts between shots of a messy living room, shoes left out, and an unmade bed.
- Audio: Transition sound effect; upbeat music returns, now hopeful. Text overlay: “My house was always a mess…”
Scene 8: (3 seconds)
- Visual: The man types on his laptop, looking stressed, then throws his head back in exasperation.
- Audio: Upbeat music with a determined tone. Text overlay: ” I was never on time and couldn’t stay focused at work.”
Scene 9: (3 seconds)
- Visual: The man struggles to put a duvet cover on a duvet, looking frustrated.
- Audio: Music continues. Text overlay: “I couldn’t find the motivation to change.”
Scene 10: (3 seconds)
- Visual: The man lies dejectedly on the sofa.
- Audio: Music becomes softer. Text overlay: “And when I did try, I always seemed to fail.”
Scene 11: (3 seconds)
- Visual: The man sits up on the sofa and starts using a laptop intently, then begins writing in a notebook with a focused expression.
- Audio: Music becomes increasingly positive and uplifting. Text overlay: “My therapist recommended an app that changed everything.”
Scene 12: (3 seconds)
- Visual: The man is now cleaning his kitchen, looking content.
- Audio: Uplifting music continues. Text overlay: “I started doing the CBT exercises, and my life got so much better.”
Scene 13: (2 seconds)
- Visual: The camera pans a clean and tidy living room.
- Audio: Music continues.
Scene 14: (2 seconds)
- Visual: The man walks confidently down the street, smiling.
- Audio: Music reaches a crescendo. Text overlay: “I’m finally happy.”
End Screen: (2 seconds)
Audio: Upbeat, hopeful music fades out.
Visual: The “Liven” app logo with the tagline: “Start Living Your Best Life.”