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Atera: it’s what IT ought to be

Atera’s seemingly light-hearted approach to IT problem-solving has struck a chord. Their video advertisement, a blend of humour and relatable workplace frustration, has received thousands of views and demonstrably boosted trial sign-ups. But why does this formula resonate so effectively with audiences?

OBJECTIVES

  • Generate Brand Awareness: Establish Atera as a recognisable and memorable name within the IT solutions market.
  • Drive Trial Sign-ups: Motivate IT professionals and decision-makers to try Atera’s free trial.
  • Highlight Key Features and Benefits: Effectively communicate the core functionalities and advantages of using Atera.
  • Position Atera as a Solution: Present Atera as the answer to common IT frustrations experienced by businesses.

THE HOOK

The video uses a multi-layered hook that unfolds in the first few seconds:

  • Visual Disruption: The video opens with a chaotic office scene where an employee is exuberantly celebrating amongst his seemingly indifferent colleagues. This unexpected visual immediately grabs attention. Why is he so happy in an otherwise normal-looking office?
  • Humorous Juxtaposition: The text “Since we started using Atera… things started to get kind of boring around here” appears as the employee blows party string. This juxtaposition of “boring” with a celebration is humorous and unexpected, further piquing interest.
  • Relatable Pain Point: The humour quickly shifts to a relatable problem for anyone who has struggled with IT issues. The visual of the celebrating employee disappears and the phrase “kind of boring around here” transitions from excitement to a sarcastic comment on the lack of IT emergencies. This swiftly draws in the target audience — IT professionals and business owners who understand the daily grind of constant tech problems.

WHY IT WORKS

  • Humour and Relatability: The video uses humour to address a common pain point, making it relatable and engaging for its target audience.
  • Fast-Paced and Dynamic: The quick cuts, visual gags, and energetic editing keep viewers engaged and prevent the message from becoming stale.
  • Clear Value Proposition: Despite the comedic tone, the video clearly communicates the value proposition of Atera by showcasing its features, benefits, and pricing model.
  • Strong Call to Action: The video ends with a clear and simple call to action — “Try for free.” This encourages immediate action from viewers.

TAKEAWAYS

  • Don’t Shy Away from Humour: Even in B2B sectors like IT, humour can be a powerful tool to connect with your audience.
  • Keep it Concise and Engaging: Attention spans are short. Deliver your message quickly and keep viewers visually stimulated.
  • Make it Real, Make it relatable: Ground your video in the real challenges your audience faces to create a stronger connection.

KEY ELEMENTS

  • Introduction (hook): Chaotic office scene with celebrating employee contrasted with the text “things started to get kind of boring around here.”
  • Problem statement: Description of IT overload, system failures, and the use of multiple ineffective platforms.
  • Solution (product/service): Introduction of Atera as the all-in-one IT solution.
  • Benefits and features: Visual and verbal presentation of Atera’s key features (remote access, ticketing, automation, patching, scripting) and benefits (cost savings, efficiency, predictive alerts).
  • Call to action (CTA): Encouragement to try Atera for free.

The video effectively utilises elements of the Problem-Agitate-Solution (PAS), Before-After-Bridge (BAB), and Testimonial frameworks.

MAKE IT YOURS

  • End with a Strong CTA: Encourage viewers to take the next step — whether it’s visiting your website, signing up for a trial, or making a purchase.
  • Identify Your Audience’s Pain Points: What are the biggest frustrations your target audience faces?
  • Find the Humour in the Frustration: Can you present those pain points in a light-hearted and relatable way?
  • Showcase Your Solution: Clearly demonstrate how your product or service solves those problems.
  • Highlight the “Boring” After: Show the positive (even if less exciting) reality of life with your solution in place.

MAKE A VIDEO!

Looking to create a video like this one, but tailored specifically for your product? You can easily adapt this successful marketing video format to work for your product using our custom AI prompt.

Simply copy and paste the prompt below into your favourite AI assistant like ChatGPT or Claude to generate an original script based on this video. Don’t forget to add your product details to the “Key Information” section at the top before you run it.

Key Information

  • Product Name: [PRODUCT NAME]
  • Product Description: [SHORT DESCRIPTION OF YOUR PRODUCT]
  • Key Features: [DESCRIBE 3-5 KEY FEATURES OF YOUR PRODUCT YOU WANT TO EMPHASIZE]
  • Target Audience(s): [AUDIENCE(S) E.G. TECH SAVVY MEN AGED 18-45, EVERYONE]

Instructions:

You are an expert video marketer and scriptwriter. Adapt the Reference Script provided below to produce an engaging video script for my product. Use the “Key Information” above and ensure you include ALL of the key features.

Production Notes:

  • Identify and adhere to which script framework the reference script uses (E.g. E.g. Problem-Agitate-Solution (PAS), Before, After, Bridge (BAB), The Promise, Picture, Proof, Push (PPPP), AIDA (Attention, Interest, Desire, Action), Hero’s Journey, Explainer Video Script, The Storytelling Approach, Testimonial Video Script, FAQ Video Script, Direct Response Video Script).
  • Do not copy the scenarios from the reference script. Invent your own scenarios that will work with the product.
  • Use the same tone and style as the reference video script (e.g. Formal, Informal, Humorous, Serious, Narrative, Persuasive, Educational, Empathetic, Authoritative, Inspiring), e.g. if the tone is humorous use a similar style of humour, but create original dialogue and avoid copying any catchphrases.
  • Focus on clear visuals and dialogue that are easy to film and edit.
  • Include on-screen text to emphasize key points.
  • The video should be achievable with basic equipment (smartphone or basic camera) and simple editing software.

Reference Script:

Scene 1:

  • Visuals: A bustling office environment. An employee, TOM, stands on his desk, wildly celebrating with party poppers and silly string. Colleagues glance at him with mild amusement but mostly continue working.
  • Audio: Upbeat music with a playful, slightly mischievous tone.
  • Transcript: Atera presents
  • On-screen text: “Since we started using Atera…”
  • Audio: Music fades slightly as Tom speaks.
  • Visuals: Tom dramatically blows party string.
  • Audio: Sound effect: Party string blower
  • Transcript: Tom (voiceover): Since we started using Atera as our all-in-one IT solution…
  • On-screen text: “…things started to get kind of boring around here.”

Scene 2:

  • Visuals: Cut to a close-up of Tom, now sitting calmly in a relaxed setting with blinds in the background.
  • Audio: Music transitions to a more relaxed, acoustic sound.
  • Transcript: Tom: I remember the days of ticket overload, putting out fires, systems not working…

Scene 3:

  • Visuals: Montage of quick cuts showing IT chaos:
    • A stressed technician frantically typing at a computer with error messages flashing on the screen.
    • Another technician talking on the phone, looking exasperated.
    • A pile of discarded hard drives.
  • Audio: Fast-paced, tense music with glitch sounds.
  • Transcript: Tom (voiceover): We had a gazillion different IT platforms and nothing worked.

Scene 4:

  • Visuals: Close-up on the technician on the phone. He has a sticky note on his forehead. Another technician, with a long beard, sits next to him.
  • Audio: Phone ringing sound effect mixed with the tense music.
  • Transcript: Technician on the phone: Sounds like an ID10T error to me!
  • Transcript: Bearded Technician: (Nods in agreement)

Scene 5:

  • Visuals: The phone call continues. The technician on the phone looks defeated and places another sticky note on his forehead. The bearded technician stares at his computer screen in despair.
  • Audio: Music fades slightly to focus on the dialogue. A sense of hope enters the music.
  • Transcript: Technician on the phone: But then…like a shining beacon in the night… (His voice takes on a reverent tone.)

Scene 6:

  • Visuals: A video call on the bearded technician’s computer screen shows a man (presumably an Atera representative) talking.
  • Audio: Uplifting, hopeful music continues.
  • Transcript: Atera Representative (on video call): If you work in IT, you need Atera.

Scene 7:

  • Visuals: Cut back to Tom in the relaxed setting. He smiles and gestures enthusiastically.
  • Audio: Music becomes more confident and positive.
  • Transcript: Tom: We discovered Atera! It has everything.

Scene 8:

  • Visuals: Fast-paced montage showcasing Atera’s interface on a computer screen, highlighting features like:
    • Remote monitoring & Management
    • Remote access
    • Helpdesk and Ticketing
    • Smart automation
    • Patching
    • Software development
  • Audio: Upbeat, driving music with a touch of electronic/futuristic sound.
  • Transcript: Tom (voiceover): Remote monitoring and management, remote access, help desk and ticketing, smart automations, patching, software deployment, scripting…

Scene 9:

  • Visuals: Cut back to Tom in the relaxed setting.
  • Audio: Music continues, maintaining the positive and energetic feel.
  • Transcript: Tom: Also, per-technician instead of per-device pricing. That saves us 50% of our IT costs, and makes me the new company hero!

Scene 10:

  • Visuals: Back in the office, Tom sits at his desk wearing a headset and smiles smugly.
  • Audio: Upbeat music with a triumphant flourish.
  • On-screen graphic: A large screen displays an image of Tom with the text “Tom – Employee of the Month.”
  • Transcript: Tom: (Nods smugly into his headset)

Scene 11:

  • Visuals: Cut back to Tom in the relaxed setting. He smiles mischievously.
  • Audio: Music fades slightly.
  • Transcript: Tom: Real heroes wear headsets.

Scene 12:

  • Visuals: Cut back to Tom in the relaxed setting.
  • Audio: Upbeat, positive music returns.
  • Transcript: Tom: Not to mention, with predictive alerts, you solve real IT issues before they become IT problems.

Scene 13:

  • Visuals: Cut to a scene of Tom talking on the phone at his desk, laughing and clearly enjoying himself. A colleague behind him shrugs good-naturedly.
  • Audio: Music fades slightly to focus on the dialogue. The sound of Tom laughing continues.
  • Transcript: Tom: (on the phone) I’m sorry, I can’t hear you over the sound of how awesome I am at fixing your computer!

Scene 14:

  • Visuals: Cut back to Tom in the relaxed setting.
  • Audio: Upbeat music returns.
  • Transcript: Tom: And with advanced reporting and analytics, management can finally understand why I’m the real MVP.

Scene 15:

  • Visuals: Tom playfully throws a crumpled piece of paper over his shoulder and sits back with a satisfied expression. A coworker walks by and gives him a knowing look.
  • Audio: Music fades slightly. Playful sound effect as the paper hits the floor.

Scene 16:

  • Visuals: Cut back to Tom in the relaxed setting.
  • Audio: Calm, reassuring music.
  • Transcript: Tom: Now, maybe you’re not buying this and that’s fine because you don’t have to buy anything. You can try it out right now for free. Setup is a breeze. Just hit the link and try the thing.
  • Visuals: He smiles confidently.
  • Audio: Music fades out.
  • Transcript: Tom: It’s glorious.

Scene 17:

  • Visuals: The Atera logo is displayed prominently on a vibrant pink background. Below it, logos of five renowned review platforms are shown: Capterra, GetApp, G2, Peerspot, and SourceForge. Each platform logo features a five-star rating.
  • Audio: No music. Sound of a mouse click.
  • On-screen text: Atera. It’s what IT ought to be.
  • Button: Try for free

Fade to black.