Jawzrsize: Jawzrsize is CHANGING LIVES Everywhere!

In a world obsessed with fitness, one often overlooked area is the face. Jawzrsize, a facial fitness product, tapped into this unmet need with a video that combined smart marketing techniques with compelling visuals. The video’s success lies in its strategic use of testimonials, before-and-after photos, and a relatable presenter who shares his personal transformation. This approach resonated with viewers seeking a non-invasive solution for facial rejuvenation, leading to increased brand awareness and sales.  The Jawzrsize video utilises a Promise, Picture, Proof, Push (PPPP) framework alongside elements of a Testimonial and Product Demo.

OBJECTIVES

• Increase brand awareness and product visibility for Jawzrsize.
• Educate viewers about the concept of facial fitness and its benefits.
• Drive traffic to the Jawzrsize website or sales channels.
• Build trust and credibility through testimonials and user-generated content.
• Establish Jawzrsize as a leader in the facial fitness market.

THE HOOK

The video employs multiple hooks to capture viewer attention and pique their curiosity.

• Relatability: The presenter begins by sharing his initial skepticism about the product. The video begins with someone who says “when I first saw the product, I thought it looked crazy…”. This relatable admission immediately disarms the viewer and establishes a connection. Many viewers may share similar doubts about unconventional fitness products, making the presenter’s journey more engaging.
• Before-and-After Transformation: The video features before and after images not just of the presenter, but several other Jawzrsize users. These photos show dramatic improvements in jawline definition and overall facial appearance. These results are quick and visible, creating instant appeal and setting the tone for what comes next. These visuals serve as a powerful hook, immediately demonstrating the potential benefits of the product.
• Demonstration: The presenter also says how initially he found it hard to press the ball down as far as it goes, but when he puts the product in his mouth it is no problem and proceeds to do so. This demonstration also allows viewers to know what to expect.
• Intrigue and Curiosity: The presenter says they’ve discovered something new. This intriguing statement sparks curiosity. The unusual nature of a jaw exerciser further adds to the intrigue, enticing viewers to learn more about this unconventional product.

WHY IT WORKS

• Clear Problem and Solution: The video effectively addresses the problem of facial aging, a concern for many viewers. It then presents Jawzrsize as a simple, non-invasive solution. 
• Social Proof: The inclusion of testimonials from various users adds social proof, reinforcing the product’s effectiveness.
• Engaging Presentation: The presenter’s enthusiasm and relatability make the video more watchable and convincing.
• Visual Appeal: The use of before-and-after photos, demonstrations, and visually appealing graphics makes the video dynamic and engaging.
• Focus on Benefits: The video emphasizes the positive outcomes of using Jawzrsize, such as improved facial appearance and stress reduction.

TAKEAWAYS

• Focus on Visual Storytelling: The video’s success highlights the importance of using compelling visuals to tell a story. The use of before and after images made the transformation evident to any audience and relatable to the audience.
• Leverage Social Proof: Testimonials and user-generated content can significantly enhance credibility and persuade potential customers.
• Humanize Your Brand: The presenter’s relatability and personal journey help connect with viewers on an emotional level. 
• Keep It Concise and Engaging: The video is short, fast-paced, and visually stimulating, keeping viewers hooked until the end.

KEY ELEMENTS

• Introduction (hook): Presenter expresses initial skepticism and shows the product, immediately highlighting before-and-after transformations.
• Problem statement: Facial aging and a lack of facial fitness solutions.
• Solution (product/service): Jawzrsize facial exerciser.
• Benefits and features: Defined jawline, youthful appearance, stress relief, and blood flow stimulation. Demonstrations of product use.
• Call to action (CTA): Implied call to action to visit the Jawzrsize website to purchase. This is done indirectly by saying the inventor should be thanked for developing the product.