This Snow Teeth Whitening video has racked up millions of views and contributed to the brand’s massive success, becoming a viral sensation. But what made it so effective? It wasn’t just the product itself—it was a clever blend of humour, relatable struggles, and a clear solution.
OBJECTIVES
- Drive product awareness: Introduce the Snow Teeth Whitening Kit to a wider audience and make it memorable.
- Generate leads and sales: Encourage viewers to visit the website and purchase the product.
- Establish brand personality: Present Snow as a fun, relatable, and aspirational brand.
THE HOOK
The video uses multiple layered hooks to capture attention within the first few seconds:
- Humour: The opening scene of a woman staring intently at the camera with noticeably stained teeth is unexpected and immediately funny.
- Relatability: The line “Keeping your pearly whites pearly white isn’t easy” speaks to a common insecurity many people have about teeth staining.
- Intrigue: The husband dressed as the god of wine introduces a quirky, lighthearted element and suggests a story beyond just teeth whitening.
This combination of hooks ensures that viewers are engaged on multiple levels – visually, emotionally, and through curiosity – encouraging them to keep watching.
WHY IT WORKS
- Humour drives engagement: The consistent use of humour throughout the video, from the god of wine’s antics to the relatable situations, keeps viewers entertained and makes the information more memorable.
- Effective use of PAS framework: The video clearly establishes the problem, amplifies the viewer’s pain points by showing the flaws of other solutions, and then presents Snow as the ideal remedy.
- Social proof and credibility: Mentioning Miss Universe and showing a large number of positive reviews adds credibility and reinforces the product’s effectiveness.
- Strong call to action: The clear CTA at the end with the website address and highlighted benefits (free shipping, results guarantee) makes it easy for viewers to take the next step.
TAKEAWAYS
- Don’t be afraid to be funny: Humour can be a powerful tool for engagement and memorability.
- Focus on real problems and solutions: Connect with your audience by addressing their genuine concerns and showing how your product or service can make a difference.
- Leverage social proof: Testimonials, reviews, and endorsements from trusted sources can boost your credibility.
- Make your CTA clear and concise: Tell viewers exactly what you want them to do and provide incentives to encourage action.
KEY ELEMENTS
- Introduction (hook): Woman with stained teeth and the line “Keeping your pearly whites pearly white isn’t easy.”
- Problem statement: The difficulty of maintaining white teeth when enjoying things like wine, coffee, and smoking; the downsides of other whitening methods.
- Solution (product/service): Snow Teeth Whitening Kit
- Benefits and features: Easy to use, wireless, waterproof, fast results, no sensitivity, prevents future stains.
- Call to action (CTA): Visit trysnow.com; free fast shipping, 100% results guaranteed, over 13,000 five-star reviews.
Video framework: The video primarily follows the Problem-Agitate-Solution (PAS) framework.
MAKE IT YOURS
- End with a strong CTA: Tell viewers what action to take (visit website, call, etc.) and offer incentives.
- Identify a relatable problem: What common challenge does your target audience face?
- Create a humorous or engaging scenario: Develop a short skit or narrative that illustrates the problem in a funny or captivating way.
- Show the inadequacy of other solutions: Briefly showcase why existing solutions fall short or fail to address the core issue.
- Introduce your product/service as the hero: Clearly present your offering as the solution that overcomes the problem and delivers real benefits.
- Highlight key features and benefits: Emphasize what makes your product/service unique and desirable.
- Incorporate social proof: Include customer testimonials, data, or endorsements to build trust.
MAKE A VIDEO!
Looking to create a video like this one, but tailored specifically for your product? You can easily adapt this successful marketing video format to work for your product using our custom AI prompt.
Simply copy and paste the prompt below into your favourite AI assistant like ChatGPT or Claude to generate an original script based on this video. Don’t forget to add your product details to the “Key Information” section at the top before you run it.
Key Information
- Product Name: [PRODUCT NAME]
- Product Description: [SHORT DESCRIPTION OF YOUR PRODUCT]
- Key Features: [DESCRIBE 3-5 KEY FEATURES OF YOUR PRODUCT YOU WANT TO EMPHASIZE]
- Target Audience(s): [AUDIENCE(S) E.G. TECH SAVVY MEN AGED 18-45, EVERYONE]
Instructions:
You are an expert video marketer and scriptwriter. Adapt the Reference Script provided below to produce an engaging video script for my product. Use the “Key Information” above and ensure you include ALL of the key features.
Production Notes:
- Identify and adhere to which script framework the reference script uses (E.g. E.g. Problem-Agitate-Solution (PAS), Before, After, Bridge (BAB), The Promise, Picture, Proof, Push (PPPP), AIDA (Attention, Interest, Desire, Action), Hero’s Journey, Explainer Video Script, The Storytelling Approach, Testimonial Video Script, FAQ Video Script, Direct Response Video Script).
- Do not copy the scenarios from the reference script. Invent your own scenarios that will work with the product.
- Use the same tone and style as the reference video script (e.g. Formal, Informal, Humorous, Serious, Narrative, Persuasive, Educational, Empathetic, Authoritative, Inspiring), e.g. if the tone is humorous use a similar style of humour, but create original dialogue and avoid copying any catchphrases.
- Focus on clear visuals and dialogue that are easy to film and edit.
- Include on-screen text to emphasize key points.
- The video should be achievable with basic equipment (smartphone or basic camera) and simple editing software.
Reference Script:
Scene 1:
Visual: Close-up shot of a woman with noticeably stained teeth, looking directly at the camera with a concerned expression.
Audio: Light, upbeat music playing in the background.
Woman: (Slightly exaggerated worried tone) Keeping your pearly whites pearly white isn’t easy, especially when your husband is the god of wine.
Visual: Cut to a man with a vine and grape leaf crown on his head, shirtless, wearing a toga-like garment, reclining dramatically on the kitchen counter, holding a golden goblet. He’s smiling broadly.
Audio: Sound effect of a wine bottle being uncorked.
Husband: (Enthusiastically) I’ve done it again! Babe, you have to try this.
Visual: The woman is cutting cheese on a cutting board. She glances at the husband, then back at the camera, her expression a mix of exasperation and resignation.
Woman: (Pointing to her teeth) No! Look at my teeth!
Husband: (Gazing lovingly at the goblet) But the legs on this one are almost as fine as yours! Hey-o!
Visual: The woman rolls her eyes playfully but takes a sip from the goblet.
Woman: (Sighs) Okay, fine.
Husband: (Smug grin) Savour it. Savour it.
Visual: The woman sips the wine and makes a “thinking” face.
Woman: (Directly to the camera, shrugging) ‘Cause look, who avoids good things just because they stain your teeth?
Husband: (Dramatically, gesturing wildly) Immortals!
Visual: Montage of various scenes quickly cut together, each highlighting a different way teeth can get stained.
Scene 2:
Visual: Woman sitting at a table, working on a laptop and drinking coffee. She looks at her reflection in the mug and cringes slightly.
Visual: Woman smoking a cigarette by a pool, talking to a friend. The friend is giving her a knowing look.
Audio: A low, “worried” sound effect plays.
Friend 1: You have to tell him.
Visual: Woman sitting with another friend, both wrapped in blankets, as the husband, still in his god of wine attire, pours more wine.
Friend 2: I have to tell him!
Visual: Back to the woman cutting cheese in the kitchen, talking to her husband.
Friend 2 (V.O.): Yeah, you should tell him.
Woman: (Matter-of-factly) You can try various whitening solutions, but just like my friends, they all have their problems.
Visual: Montage of scenes, showcasing the downsides of different whitening methods.
Scene 3:
Visual: Woman winces after using whitening strips, holding a glass of water.
Audio: A “zinging” sound effect plays, implying sensitivity.
Visual: Woman on the phone, pacing and looking stressed.
Audio: Dialogue muffled, implying a pricey dental quote.
Woman: (Frustrated) I’m married to the god of wine, not the god of money!
Visual: Woman brushing her teeth with black charcoal toothpaste, making a face.
Audio: A “scratching” sound effect plays.
Friend 3: Activated charcoal? More like activated tooth damage.
Visual: Woman on a video call, smiling widely. It’s obvious she’s using a teeth-whitening filter.
Friend 3: Oh, and there’s FaceTune, but trust me, people can tell.
Visual: Woman drinking wine through a straw while on a video call. Her husband leans over, looking disapproving.
Husband: You know that doesn’t work, and plastic straws are banned in this household!
Scene 4:
Visual: The husband stands in the middle of a party, still in his toga.
Husband: I told her! Grapes don’t cry when they get crushed, but they do… wine!
Audio: Laughter from the party guests.
Visual: Cut to a man dressed as Jesus, sitting on the couch, looking unimpressed, next to a laughing party guest.
Jesus: This party sucks.
Visual: Back to the woman, now wearing a pink sweater and sitting on the couch. She looks directly at the camera, a smile spreading across her face.
Woman: Luckily, I found out about the Snow Teeth Whitening Kit.
Audio: Uplifting music starts playing.
Husband: (Popping up behind the couch, holding his goblet) You’re welcome!
Woman: (Turning to the husband) Not from you. I saw it on Miss Universe’s Instagram account, along with like a million others!
Visual: A close-up of a smartphone displaying Miss Universe’s Instagram feed, showing her using the Snow Teeth Whitening Kit. The feed scrolls, showing other influencers and everyday people using the kit with positive comments.
Scene 5:
Visual: Back to the woman on the couch, the husband is now beside her.
Woman: Snow is the world’s first at-home wireless system that whitens your teeth and improves your smile in as little as 9 minutes. You just brush your teeth, apply the whitening serum, throw in the wireless waterproof mouthpiece for up to 30 minutes, and boom, a whiter smile!
Visual: Quick cuts showing the process of using the Snow Teeth Whitening Kit: brushing teeth, applying serum, using the mouthpiece.
Husband: (Smiling) You look like a goddess.
Visual: Woman smiles brightly at her reflection in the mirror.
Woman: (Confidently) I feel like a goddess.
Scene 6:
Visual: Back to the woman and husband on the couch.
Woman: Snow is the most effective at-home whitening system, thanks to its proprietary whitening serum and its patented LED mouthpiece. The LED light activates and accelerates the whitening serum, leading to faster results that whiten deeper than just surface stains. Pair it with the Snow app, and it’ll track your progress with automatic shade detection.
Visual: Close-up of the Snow Teeth Whitening Kit and a hand opening it to show the serum and mouthpiece. A woman’s hand uses the Snow app on a smartphone.
Husband: (Sniffs the serum) That’s nifty.
Woman: (Smiling) Yeah, it’s like the tooth fairy created a product with Elon Musk.
Husband: (Frowning) The tooth fairy isn’t real.
Woman: (Laughing) Snow’s unique formula doesn’t cause any sensitivity, which is great ‘cause the only thing I like sensitive is my husband.
Visual: Woman smiles knowingly at the camera. Cut to the husband lying in bed with his head on her lap. She gently strokes his hair.
Husband: (Muttering in his sleep) I’m not sensitive… Don’t they know you have feelings?
Visual: The husband opens his eyes wide, looks around in a panic, then sighs and relaxes back into the woman’s lap.
Husband: (Softly) Hello?
Woman: (Addressing the camera again) Thanks to Snow, I feel amazing about my smile. Time to be my true self: the life of the party!
Scene 7:
Visual: The woman is now standing in the middle of a lively party, holding a glass of wine.
Woman: (Loudly, over the party noise) Grapes don’t cry when they get crushed, but they do let out a little wine!
Audio: Party guests laugh, including the husband, who’s holding court on a sofa.
Jesus: (Walking past the woman, shaking his head) That’s my joke!
Woman: (Looking at the camera, smiling) Snow not only whitens your stained teeth, but it helps prevent future stains, too. So, I don’t have to worry about avoiding certain foods, drinks, or gods, like coffee and cigarettes!
Visual: The woman looks sharply towards a man dressed as the god of tobacco, who’s smoking a cigarette.
Woman: Hey! I said no smoking in the house!
God of Tobacco: (Smiling slyly) It’s a jewel.
Woman: (Exasperated) Yeah, it’s clearly not.
Visual: A man dressed as the god of coffee is pouring coffee for party guests.
God of Coffee: Single-origin, people! Trust me, it beats the wine.
Friend 4: (Sipping coffee) Beats the wine.
Woman: (Smiling, raising her glass) So, do your smile a favour and order the Snow Teeth Whitening Kit at trysnow.com. Every order includes free fast shipping and a 100% results guarantee! No wonder it has over 13,000 five-star reviews.
Visual: On-screen text appears: TRYSNOW.COM, FREE FAST SHIPPING, 100% RESULTS GUARANTEE.
Scene 8:
God of Coffee: 13,000 and wine?
Jesus: (Jumping up, ecstatic) Oh! Did somebody say rebrand?
Visual: The god of thunder (Zeus) enters the party, looking impressive in a new outfit.
Party Guest: Wow, you look good!
Zeus: (Grinning) I feel good! I scoured the underworld to smile like this! Am I right? I mean, the lighting down there sucks!
Visual: Zeus points to the ceiling with a dramatic flourish.
Zeus: (To the woman) Athena! One time for the gram! I feel like a celebrity! Like I should be a Kardashian!
Visual: Zeus and the woman (Athena) clink glasses and smile.
Audio: Upbeat, celebratory music fades out.